Gifu Prefecture, in the heart of Japan, blends history, tradition, and natural beauty. Its crown jewel is Shirakawa-go, a UNESCO World Heritage village known for steeply thatched gassho-zukuri farmhouses, especially enchanting under winter snow. Along the clear waters of the Nagara River, the centuries-old tradition of cormorant fishing continues to captivate visitors, while the city of Seki upholds its reputation for world-class blades crafted with skill passed down for generations.
Gifu is also a destination for food lovers. Hida beef, celebrated for its rich marbling, rivals Kobe in quality and can be enjoyed grilled, in sukiyaki, or as shabu-shabu. Stroll through Takayama’s Edo-era streets, browse its lively morning markets, and take in seasonal festivals, or unwind in the soothing waters of Gero Onsen. With its timeless villages, enduring traditions, and outstanding cuisine, Gifu offers an authentic Japanese experience in every season.

Hida Beef is premium wagyu from Gifu, prized for its fine marbling, tenderness, and rich flavor. Often enjoyed grilled as steak, yakiniku, or cooked sukiyaki-style.

Gohei Mochi is a regional snack from central Japan made of pounded rice shaped on sticks, grilled, and coated with sweet-savory miso, soy sauce, or walnut sauce.

Keichan Chicken is a local dish featuring marinated chicken stir-fried with cabbage and other vegetables. Bold, garlicky, and perfect with rice or beer.
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