Oita (大分) is often called the “onsen prefecture” of Japan, thanks to the sheer number and variety of hot springs scattered across the region. The most famous is Beppu, where steaming vents rise from the streets and visitors can soak in countless baths in Hells of Beppu, from open-air pools to unique sand and mud baths. Nearby Yufuin offers a quieter, more picturesque setting, with boutique ryokan, art museums, and views of Mt. Yufu creating an atmosphere of rural charm.
Beyond its hot springs, Oita has a rich cultural and natural appeal. Ancient sites like Usa Jingu Shrine highlight its spiritual heritage, while the coastal area of Saiki is known for fresh seafood. The Kunisaki Peninsula offers hiking trails through forested landscapes dotted with stone Buddhas and historic temples. With a balance of wellness, tradition, and outdoor adventure, Oita is a destination that captures the spirit of Kyushu in a uniquely relaxing way.

A local Oita specialty of chicken tempura. Juicy, lightly battered, and served with citrusy ponzu, it’s a popular dish in both restaurants and home kitchens.

Beppu Reimen is a cold noodle dish from Oita, served in a chilled, spicy beef broth with firm noodles, kimchi, and sliced meat. Refreshing, bold, and full of kick.

A unique Beppu cooking style using natural hot spring steam to cook vegetables, seafood, and meat. Healthy, flavorful, and packed with umami.

A comforting soup from Oita made with hand-pulled wheat flour dumplings, miso or soy broth, and seasonal vegetables. Hearty, rustic, and full of flavor.

Japan’s fried chicken capital specialty. Juicy, crispy, and deeply marinated, it’s a must-try street food from Oita’s city of Nakatsu.