Ehime

Explore a region of rich history, stunning landscapes, and vibrant culture, where ancient traditions blend seamlessly with modern life. Known for its natural beauty, warm hospitality, and timeless crafts, it offers unforgettable experiences in every season.

Home to Japan's Oldest Onsen, Over 3,000 Years of History

Ehime (愛媛), located on Japan’s Shikoku Island, is a place where history, nature, and tradition come together. At its heart is Dogo Onsen, said to have welcomed bathers for more than 3,000 years, making it the oldest hot spring in Japan. Here, you can relax in its mineral-rich waters, wander the grounds of the hilltop Matsuyama Castle, and lose yourself in the nostalgic streets of Matsuyama city.

The region is also blessed with breathtaking scenery, from the calm waters of the Seto Inland Sea to the world-famous Shimanami Kaido cycling route. Venture into the countryside and you’ll find fragrant citrus orchards, centuries-old temples, and quiet fishing villages. Whether you come for the cultural treasures, the coastal views, or the warmth of local hospitality, Ehime offers a journey into the heart of Japan’s enduring beauty.

Ehime

Top Attractions

Uchiko

Uchiko in Ehime is a charming preserved town with Edo-period streets, washi paper workshops, and the historic Uchiko-za Kabuki theater.

Mount Ishizuchi

Mount Ishizuchi in Ehime is Shikoku’s highest peak, offering sacred pilgrimage trails, sweeping summit views, and a true test for hikers.

Shimanami Kaido

The Shimanami Kaido is Japan’s iconic cycling route linking Hiroshima and Ehime across six islands, blending sea views, local culture, and adventure.

Shiraino-Taki Waterfall

Shirai-no-taki Waterfall in Toon City, Ehime, is a 96m cascade known for its beauty in every season. In winter, it freezes into a breathtaking icy spectacle. Visit for the scenery, the annual festival, and nearby farm park.

Futami Seaside Park Beach

Futami Seaside Park in Iyo, Ehime is a coastal escape famous for golden sunsets, seaside walks, and a romantic atmosphere along the Seto Inland Sea.

Dogo Onsen

Dogo Onsen in Matsuyama blends 3,000 years of history, healing waters, and Meiji-era charm. Here’s how to enjoy Japan’s most famous hot spring like a local.

Nametoko Gorge

Nametoko Gorge in Ehime offers granite riverbeds, Yukiwa Falls, and forest trails. A peaceful hiking destination in Ashizuri-Uwakai National Park.

Matsuyama Castle

Matsuyama Castle in Ehime is a samurai era fortress with sweeping views, Edo-period architecture, and seasonal charm high above the city.

Uwajima Castle

Uwajima Castle in Ehime is a rare original Edo-period keep with hilltop views of the Uwa Sea, tranquil grounds, and centuries of samurai history.

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