Nestled in the heart of Hokkaido, Furano is a breathtaking destination known for its vibrant flower fields, rolling hills, and stunning natural landscapes. Famous for its lavender farms, Furano bursts into vivid colors each summer, attracting visitors to the picturesque Furano Flower Fields and Tomita Farm. These blooming fields, framed by the Tokachi Mountain Range, create postcard-perfect views that have made the area a favorite among nature lovers and photographers.
Beyond its floral beauty, Furano offers year-round activities that showcase the region’s charm. In winter, it transforms into a snowy wonderland with pristine ski slopes that attract outdoor enthusiasts. The area is also celebrated for its local produce, such as sweet melons and dairy products, which are integral to its culinary scene. Whether strolling through colorful summer landscapes or enjoying winter sports in its serene surroundings, Furano offers an unforgettable escape into the natural beauty of Hokkaido.

A popular winter destination for skiing and snowboarding, offering powder snow and great facilities. During summer, the slopes transform into lush green hiking trails with spectacular views. The resort also hosts hot air balloon rides, providing a bird’s-eye view of Furano’s breathtaking landscapes. Its proximity to cozy lodges and restaurants makes it ideal for both short and extended stays.

Furano’s most famous attractions, known for its vast and picturesque lavender fields. Spanning over 15 hectares, the farm is a stunning display of seasonal flowers, with lavender being the highlight in summer.
Visitors can stroll through the vibrant fields, enjoy the fragrant blooms, and take part in lavender-themed activities like making lavender-scented products. The farm also offers a café where guests can try lavender ice cream and other local delicacies. During the winter, the farm is a tranquil escape, with snow-covered landscapes offering a different kind of beauty.

A beautiful flower park located in the Kamifurano area of Furano. Spanning over 10 hectares (25 acres), it features expansive flower fields with vibrant seasonal blooms, including sunflowers, lavender, and poppies.
The park is known for its stunning views of the Tokachi Mountains and offers activities like tractor rides, flower picking, and photography opportunities. In summer, the landscape is transformed into a sea of colorful flowers, while in winter, the area offers a serene snow-covered retreat.

Learn about cheese production, taste local cheeses, and even try making your own cheese or ice cream. Visitors can observe the cheesemaking process through large glass windows in the factory.
The facility also features a pizza workshop and a shop selling dairy products made from local milk. The surrounding area includes a small animal farm where kids can interact with goats and sheep.

Sample locally produced wines and enjoy breathtaking views of the vineyards and surrounding mountains. Guided tours offer insights into the winemaking process, and there’s a tasting room for trying various wine selections. The facility, also known as Chateau Furano, features a terrace where visitors can relax with a glass of wine while admiring the sunset. A small shop on-site sells exclusive wines and related products, making it easy to bring a piece of Furano home.

A striking blue pond located near Biei, a short drive from Furano. The surreal blue hue of the water is caused by natural minerals, creating a magical, otherworldly appearance. Surrounding birch trees and their reflections enhance the tranquil beauty of the pond. It’s a must-visit destination for photographers and nature lovers alike.

Furano wine, made from locally grown grapes, is known for its fruity and aromatic flavors. The wines, available in red, white, and rosé, reflect Hokkaido’s unique climate and make a perfect pairing with local dishes.

Known for their sweetness and high sugar content, Furano melons, especially the cantaloupe variety, are famous for their rich flavor and smooth texture. They’re a prized seasonal treat in the region.